ClubCOLLECTIVE December 2022
Earlier this year, Keno launched its marketing campaign to support the latest evolution of the Keno App. After consumer and retail research, Keno is preparing to refine and boost the messaging in NSW venues this summer.
The beauty of club customers downloading the Keno App and signing up for an online account is that it enables notifications to be sent to the palm of their hand. They will receive 10 spot jackpot reminders and marketing messages if they are email-subscribed account holders, which can help encourage your members and guests to return to your club.
An evolved campaign promoting the Keno App will launch this month and focuses on core consumer messages around two themes: ‘Never Miss a Win’ and ‘Scan & Collect’. Customers told the Keno research team that one of their favourite things about having the Keno App was that they could see the live draw, even if they are not near a screen and would get an instant notification if their scanned ticket (purchased in Venue) had won. As of October 2022, almost two million tickets have been scanned through the app. Keno’s direct marketing through the app offers significant benefits to your club and Keno encourages you to educate your staff and support the campaign in your venue.
For more information visit Kenoconnect.com.au or talk to your Keno Sales Executive.
