ClubCOLLECTIVE May 2022
Keno’s ongoing promotion, Second Chance Draw, is growing bigger and better thanks to Keno’s new digital retail experience.
The number of entries into the promotion almost doubled during March due to the integration of the upgraded Keno app.
A total of 96,776 entries were received, with one of the five winners entering at Camden RSL Club.
In the period prior to the app’s release, Keno had been registering between 50,000 to 60,000 entries per month. And for the first time, two winners entered the draw in New South Wales via the app.
The new app enhances customers’ playing experience and increases the likelihood of in-venue play by digitising their retail ticket, giving them automatic entry into Second Chance Draw – along with other benefits including real time win notifications and a digital ticket history so they never miss a win.
Each month, Second Chance Draw gives Keno players a chance to win a share in $5,000, with each winner receiving a cash prize of $1,000. From 1 June to 13 April 2022, Keno received 483,621 entries.
“This significant increase in Second Chance entries shows the importance of the Keno app in improving customer experience,” says Ralf Bzdega, Keno's Head of Trade Engagement and Operations.
Keno continues to support the promotion ongoing by displaying 15 second Keno Display Screen Animations within venues alongside the app campaign.
Contact Information
Name: Jade Clark
Title: Keno National Partnerships Manager
Mobile: 0400 941 728
Email: jade.clark@tabcorp.com.au
Website: https://kenoconnect.com.au
