ClubCOLLECTIVE March 2022
Despite attempts to harness the power of data, a recent Bullseye CX survey of clubs found an overwhelming number of teams do not have a clear strategy with how they use their customer data. More specifically:
- 80% of clubs do not proactively update their membership database,
- 85% of clubs do not have a single source of truth, and
- 70% of clubs state that accessing data is manual, time consuming and repetitious.
This month, Bullseye CX presents a case study on the importance of establishing a data strategy, and how a data strategy assisted the club deal with modern business challenges and opportunities.
To read the Bullseye CX case study on developing a data strategy, click here, or paste the following URL in your browser: https://bcx.bz/CS-Data-Strategy .
Contact Information
Name: Brett Jones
Title: Senior Advisor
Mobile: 0435 812 177
Email: brett.jones@bullseyecx.com.au
Website: https://www.bullseyecx.com.au
