ClubCOLLECTIVE September 2021
Join Vocus for their next virtual event, Digital Transformation: The LEGO journey featuring Lars Silberbauer — Global Head of Brand, Marketing and Digital at the Olympics (IOC) and former Senior Global Director of Digital at LEGO.
This keynote will focus on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence, to one of the biggest brand creators in the world, bringing in millions of dollars from social commerce and the monetisation of digital content.
Lars Silberbauer was the leader behind this aggressive change, and he will take the audience through his principles of transformation and change.
The session will explore leadership, artificial intelligence, creativity, insights and anecdotes from the 2021 Tokyo Olympics, and much more. There will also be time for audience Q&A. It’s a session not to be missed! The details and registration for the event can be found below:
Date: Wednesday, 15 September 2021
Time: 3.00pm – 4.00pm (AEST)
Delivery: Live only on Zoom.
Contact Information
Name: Kathryn Burnett
Title: Vocus, Key Account Director, Enterprise & Government
Mobile: +61 410 589 960
Email: Kathryn.Burnett@vocus.com.au
Website: https://www.vocus.com.au/clubsnsw
