ClubCOLLECTIVE September 2021
Links have doubled in floor presence in NSW clubs over the last 5 years with a current penetration of 25%, whilst SAPs remain stable at 63%. This has come at the price to stand alone, no-Jackpot games and has been driven by Dragon Link, a generational product that is still on top of the NSW clubs market. Also supporting this growth has been Lightning Link, Grand Star and the recently released Dollar Storm products.
Aristocrat are set to launch more links at the end of 2021 and into 2022 and have started to work with venues to get a better understanding of the ‘liability paradox’ in venues. In NSW, the average Aristocrat start up value on SAPs is over $5,000 per EGM, while on Links it is less than a quarter of that, yet venues are hesitant to have high Jackpots, even though there is greater exposure through SAPs. In getting a better handle of this, Aristocrat have created an industry benchmarking tool by region, so you can plan your exposure and have a regional insight into how you are positioned against the market.
For more details on how Aristocrat can help with your link strategy, please contact your Aristocrat Business Partner.
Contact Information
Name: Nicole Nascimento
Title: ANZ Marketing Coordinator
Mobile: 0491 697 304
Email: nicole.nascimento@aristocrat.com
Website: https://www.aristocrat.com/anz
