ClubCOLLECTIVE May 2026
Keno is shining the spotlight on Heads or Tails, a quick and easy game designed to spark easy conversations at the bar and drive incremental play in venues.
Running until the end of the financial year, the Q4 focus is all about introducing customers to Keno in a way that feels straightforward, fun and approachable, particularly for non-regular players.
Heads or Tails is the simplest Keno game, offering customers a clear proposition, pick Heads or Tails for the chance to double your money, making it a simple offer for team members, and an easy decision for customers.
One of the most effective ways to lift engagement is simply offering Heads or Tails when customers are already at a Keno touchpoint. By having your team simply offer a Heads or Tails entry, you can prompt first time Keno play, a spontaneous entry, or increase their consideration of playing Keno.
Make sure you are making the most of the additional assets available on Keno Connect to help facilitate these conversations and further drive engagement in-venue.
Contact Information
Name: Matt Hart
Title: General Manager Public Relations | The Lott & Keno
Phone: 07 5470 0075
Email: matt.hart@thelotterycorporation.com
Website: https://www.thelotterycorporation.com/
