ClubCOLLECTIVE March 2026
Billson’s continues to energise the on premise landscape with the newest addition to its expanding draught line up: Creamy Raspberry. The beloved heritage brand is bringing its trademark nostalgia meets innovation approach to taps nationwide, offering venues a flavour that’s creamy, vibrant and unapologetically fun. Expect berry rich sweetness balanced with a smooth, velvety finish – a crowd pleasing profile designed to stand out both on the bar and on the palate.
The launch of Creamy Raspberry marks another milestone in Billson’s journey into draught, a format traditionally dominated by beer and one that represents fresh potential for ARTDs. While canned offerings remain strong, draught unlocks faster service, consistent quality and greater variety for consumers looking for something a little different. It also gives venues strong visual impact and an opportunity to broaden their tap mix with something playful and premium.
Creamy Raspberry joins the existing Billson’s Draught range – including the much loved Tangle – reflecting increasing interest in flavour led drinks with broad appeal.
Dreamy, creamy and berry delicious, Billson’s newest flavour crush is now on tap, offering clubs a fresh way to expand choice at the bar
Contact Information
Name: Ben Mooney
Title: State Business Manager Licensed – New South Wales
Mobile: 0407 400 367
Email: ben.mooney@ccep.com
Website: https://www.cocacolaep.com
