ClubCOLLECTIVE March 2023
Keno’s 2022 customer survey has revealed NSW clubs view Keno as a very important part of their business.
Advocacy for Keno reached a record high in NSW clubs, with its Net Promotor Score (NPS) increasing 16 points from +41 in November/December 2021 to +57 in October/November 2022.
The results underlined just how well Keno has strengthened its relationships, with 44% of venues seeing Keno as a business or strategic partner. Clubs are significantly more likely than hotels to see their relationship as a business partner.
Clubs also have high levels of satisfaction with Keno, scoring 4.4 out of 5 stars. Venues who ran an In-venue Promotion for Local Area Marketing (LAM) in the previous 12 months were significantly more satisfied, just as they were in the 2021 survey.
Importantly, 89% of venues who participated stated that they trust Keno, 83% love working with Keno, and 82% believe Keno’s products and services enhance their customers’ experiences in their venue.
Survey participants also affirmed that Keno is an important part of their venue’s entertainment mix, with 72% strongly agreeing customers expect Keno as part of the venue offering.
Notably, there was a big shift from Passives into Promotors, evidencing how effectively Keno has reengaged with its club partners over the previous year.
The survey highlights that venues with higher levels of staff training and which participate in LAM are significantly more likely to be Promoters and have stronger relationships with Keno.
Additionally, the vast majority of NSW venues agree Keno makes it easy for them to operate Keno, with 92% rating it at a benchmark effort level.
To find out how Keno can support your club in 2023, contact your Keno Sales Executive today.
Contact Information
Name: Megan Channer
Title: Imagine Communications
Mobile: (07) 3399 3511
Email: megan@imagineco.com.au
Website: https://www.kenoconnect.com.au/Account/Login?ReturnUrl=%2F
